The curation of a catalogue for the graduating graphic arts class of 2015 at Winchester School of Art, displaying the students and their work.
A collaborative project between Christiana Heckl, Yolanda Perez Pineros, Jessica Allen and Victoria Cedeno to produce the BA (Hons) Graphic Arts Degree Show Catalogue of 2015.
The concept is based around an archive and photo book that not only features work, but visualises students personalities through distinctive objects of their own choice.
"Our 2015 graduating group have 'substance' - something beyond a surface impression, something that gives their work depth." - Derek Yates, 2015 (Programme Leader, BA Graphic Arts)
Printed by: Pureprint
Typeface: Union Regular Union Bold
Paper stocks: Colorplan 270gsm Cyclus Offset 140gsm
Typeface Design: 'Gears'
The curation of a displace typeface through the use of natural or man-made grids.
This display typeface was influenced by a mosaic grid, found on the walls of the Southampton train station. Focussing on the negative space around the tiles, I also developed a triangular grid, which sits underneath it, to make this typeface possible.
The type specimen is made of separate cards, which can function together as well as separately, reflecting the idea of “gears.” With this, come the laser cut pieces, encouraging you to physically explore the possibilities of this typeface.
The ISTD brief required us to look into a taboo subject of our choice and create a typographical piece of work from it. Therefore I chose to focus on the very controversial and sensitive topic of German suffering in WW2.
This publication serves not as a justification of the events and actions during the Second World War, but as a small push towards an open mind that in time of war everyone is a victim.
A reason for this publication is my personal experience with being called a Nazi solely due to where I am from. I was influenced by the work “The Fire” by Jörg Friedrich, whom was one of the first people to publicise a book about German wartime suffering.
The publication is split into two parts, the first being events of German suffering and the second dealing with the contemporary German generation, including interviews on how they feel about the current and past situation. Through out you can find elements of hiding and revealing such as the perforated French folds and laser cutting hinting at this subject not being openly spoken about.
Self Initiated Project
To explore a space of choice and develop a self initiated project around that space.
For this self initiated project I explored the Winchester Discovery Centre gallery. Having questioned people how they feel in this space and from detailed analysing, I found the objects separate from the work far more interesting.
We walk into a gallery with our focus on the displayed work, but our experience is subconsciously influenced by everything else around us. Once you place something into the context of a gallery, it becomes something superior, powerful and almost “holy.”
Therefore, I chose three galleries, mapped out the objects in detail and analysed what role they contributed towards in the space.
D&AD - Exhibition Identity
This brief asked for the design of a fashion film identity for an exhibition starting in Russia, but being able to evolve to other places such as Brazil, Portugal and Thailand.
The concept for the work was to look at the unexpected side of fashion film and play on what you can and cannot see. Paul Smith’s exhibition in London was of inspiration due to the way he built unexpected “secrets” into his garments. This suited my concept, as fashion films can be abstract in the way a garment is portrayed. The idea was to use UV paint, which could only be seen under ultraviolet light, again playing with the idea of what and when you can see something.
Luminescence - Volume 1
This brief challenged in how we go about with given content. I received a science themed article, dealing with atoms and particles, which I was asked to make into a publication.
My target audience for this brief was aimed towards people who might not be as interested in the subject of science, but are more creative and visual people. As a concept, I was interested in bringing across the beauty of the subject through the importance of symmetry in physics and the illumination of landscapes from events such as atomic explosions, which were also part of the content.
Looking at science from an unusual angle allowed me to step away from the usual feel of scientific publications (glossy and clean) and enabled me to bring this subject closer through unexpectedness and the abandoning of what science usually is portrayed as.
Live Brief: Swift Fish
To develop an identity and product to promote unpopular fish such as Herring and Pollock.
The solution to this brief was to promote the unpopular fish through their health benefits; enriching health through a daily dose of a person's own choice. The target audience are busy people, unable to spend a lot of time preparing meals, in need of a quick lunch or dinner. The buyer would get a choice of four various meals aimed to boost the area that person is currently feeling a lack of.
To visualise a given word found in the area of design, without additional descriptive text.
I received the words “small caps,” which are letters used in a body of text to emphasise certain words without the need to use italics or bold. Small caps are specifically made to have the same proportions as normal capitals and are usually the same size as lower case letters, but can exceed up to 10% of their x height. I used pills to visually portray the meaning because they are all in the same group, but differ slightly in function.
Connecting and Opening Mind's
Self Initiated Project Brief:
To prompt ways for friends and families of dementia sufferers to cope with the disease in ways that cause more positive emotional responses and also to raise awareness amongst the general population
The main concept through out the whole project was to achieve the above brief through the use of empathy and a more understanding human approach. An overall identity was designed to promote this two-teared campaign. The friends/families were approached with a guide, aimed at easing their daily lives by introducing tactility and the play between a human and trustworthy tone of voice. The general population was targeted with a thought provoking tone of voice, with the primary focus on empathy. The print matter includes a series of posters, leaflets and banners.